Digital Marketing

Search Engine Optimisation

Search Engine Optimisation and Google Ads manager

What is SEO?

SEO (Search Engine Optimisation) is the process of optimising a website to improve its visibility on search engines like Google. 

SEO involves various strategies and techniques to enhance a website’s ranking in search engine results pages (SERPs) and attract more organic traffic. Effective SEO can lead to increased online visibility, higher website traffic, and improved user experience.

NZ Websites provides comprehensive SEO services as part of a project aimed at improving a client’s online presence and visibility.


What we do as part of an SEO project

Here’s an overview of what NZ Websites typically does as part of an SEO project:

  1. Keyword Research: NZ Websites begins by conducting in-depth keyword research to identify the most relevant and high-performing keywords for the client’s industry. This includes understanding the client’s target audience and their search habits.

  2. On-Page Optimisation: They optimise the client’s website’s on-page elements, including meta titles, descriptions, header tags, and content. This ensures that search engines can better understand and rank the site for relevant keywords.

  3. Content Development: Quality content is key to SEO success. NZ Websites may assist in creating or enhancing content that is not only engaging for users but also relevant to target keywords.

  4. Backlink Building: NZ Websites focuses on building high-quality backlinks from reputable and relevant websites. Backlinks are a significant factor in search engine ranking.

  5. Local SEO: For clients with physical locations or a local target audience, NZ Websites optimises their online presence for local search, including Google My Business and other local directories.

  6. Technical SEO: They address technical aspects like site speed, mobile-friendliness, and site architecture to improve user experience and search engine crawlability.

  7. Monitoring and Reporting: NZ Websites continually monitors the performance of the SEO efforts, tracking key performance indicators such as organic traffic, rankings, and conversion rates. They provide regular reports to keep the client informed about progress and areas for improvement.

  8. Ongoing Optimisation: SEO is an ongoing process. NZ Websites remains dedicated to refining and optimising the client’s website and content to adapt to changing search engine algorithms and user behaviour.

  9. SEO Strategy: An effective SEO strategy is vital. NZ Websites may create a tailored SEO strategy that aligns with the client’s goals, whether it’s increasing organic traffic, improving conversions, or building brand awareness.

  10. Client Education: NZ Websites believes in empowering clients. They may provide guidance and training to help clients understand SEO best practices and how they can contribute to their website’s success.

NZ Websites takes a holistic and client-centric approach to SEO projects, aiming to not only improve search engine rankings but also enhance the overall online presence and user experience. The ultimate goal is to drive organic traffic, increase visibility, and achieve the client’s specific digital marketing objectives.

Search Engine Optimisation and Google Ads manager